John E. Buonocore

John E. Buonocore feels most at home as a personal company name, the kind that belongs to a small practice, a proprietor, or a family-run business. By our assessment, its main strength is the straightforward legal style: it identifies a person cleanly and carries an old-fashioned sense of responsibility. The limit is obvious, though, because it tells you almost nothing about the work behind it. In practice these names are easy to file away and easy to print, but they do not do any selling on their own. Compared with branded or descriptive business names, it is more formal than informative. That makes John E. Buonocore sensible where identity matters more than explanation, and thin where a customer needs a clue.