JAMES ZOGBY

JAMES ZOGBY is too thinly labeled to tell a reader what sort of company it is meant to be. By our assessment, the name alone offers no clue about the industry, the service, or the kind of customer it would normally serve. That makes the practical experience one of uncertainty: the entry sits there, but it does not explain itself. The honest downside is the same as the main feature here, which is near-total lack of detail. Compared with an ordinary company name, it gives less guidance than people usually expect from a business listing.