JAMES S. KURI

JAMES S. KURI has the feel of a personal or small professional firm name, the kind that shows up on stationery, filings, or a modest business sign. By our assessment, its appeal is in that plain seriousness: it does not try to sound trendy or grand. The trade-off is obvious, though, because a name like this gives almost no clue about the actual line of work. In practice it is the sort of thing that matters more once a customer already knows the person behind it. It sits in the same family as many lawyer, consultant, or local service names, and on its own it stays neutral rather than memorable.