JACOBSON, JAY P.

JACOBSON, JAY P. is another company-name entry that reads like paperwork first and business second, so by our assessment it carries almost no usable public character. The strength, such as it is, lies in exact identification: the name can be pinned to a record without much ambiguity. The weakness is broader and more obvious — there is no stated line of work, no service to picture, and no reason to place it in a competitive field. In use it is the sort of thing that helps clerks and search systems more than ordinary readers. It is not a business profile, just a sparse label with a person’s name attached.