Invest Flot

Invest Flot is the most compact of the bunch, and that makes it easy to remember while still leaving the business itself in shadow. By our assessment, it has the feel of a corporate or transport-related name, probably somewhere near shipping, assets or investment holding, but the name alone does not resolve the question. Its best feature is brevity; its limit is that brevity gives away almost no concrete service. In practice it reads like a header on a document more than like a brand a customer would seek out. It sits in the same broad company territory as the longer versions, only with even less formal framing around it. Invest Flot stays on the paper side of business identity, where names identify rather than explain.