IMRAN NAQVI

IMRAN NAQVI has the same problem as many personal-name companies: the label may identify a business, but it tells the public almost nothing about the actual service or product. By our assessment, that makes it a case for caution rather than enthusiasm, because the name could cover anything from a small consultancy to a local trading setup. The strength, if there is one, is simplicity; the weakness is that simplicity gives no clue about sector, scale, or seriousness. In practice, a reader is left with a name that feels administrative before it feels commercial, which is a poor basis for a strong judgment. Without a clear public role, it stays in the most ordinary part of the field and does not earn more than an average mark.