Hisense

Hisense sells the kind of appliances and consumer electronics that people actually notice in a shop: televisions, refrigerators, air conditioners and similar home hardware. By our assessment, it has become a serious global value brand, strongest when it offers large screens and practical appliances at prices below the premium names. The upside is clear value and a very broad range, from living-room TVs to cooling and kitchen gear. The downside is that the brand still has to prove itself against the trust and polish of Samsung, LG or Sony, especially in the higher end of the market. In daily use, Hisense tends to mean a lot of features for the money and a fairly plain product experience rather than luxury finishes. The company sits in the middle of the appliance-and-TV field: bigger than a bargain label, less prestigious than the top-tier Japanese and Korean names. На нашу оцінку, це добрий вибір для тих, кому потрібна функціональність і великий набір можливостей без переплати за статус.