Hale inc

Hale inc is the sort of plain corporate name that could belong to almost anything, from a small services firm to a holding company. By our assessment, its strength is the lack of clutter: it sounds restrained and conventional, which can be useful if the business wants to look straightforward rather than flashy. The downside is the same plainness, because nothing in the name tells a reader what the company actually does. In practice that usually means the real work has to carry the whole identity; the name itself gives no help. It sits below the more descriptive, more obvious names in its field, and it will matter most when the company already has a product, client base, or reputation to stand behind it.