HOWELL CLIFTON O

HOWELL CLIFTON O has the same kind of personal-name feel as many small business records, which usually points to an owner’s operation or a formal filing rather than a public brand. By our assessment, the useful thing about it is that it is plain and legible; the downside is that plainness goes so far it stops telling you what the company actually does. In practice, that means a reader has to look elsewhere for the sector, the service, or the scale. Against more explicit company names, it offers almost no immediate orientation. It may be perfectly ordinary and legitimate, but the card itself is only a name, not an explanation.