HOUSEPRINT LTD

HOUSEPRINT LTD has the dry, workmanlike feel of a print business or a company tied to printed materials, and that is enough to place it without dressing it up. By our assessment, its advantage is precision: the name is short, concrete and easy to map onto printing, publishing support or related services. The downside is that it says almost nothing beyond that, so it does not separate itself from the crowd of similar trade names. In practice it reads like a label on a van or invoice, which is often exactly what a small commercial printer wants. It sits firmly in the category of functional names that are clear before they are stylish. Nothing in the name tries to be clever, and that restraint is the whole effect.