HIRSH HOWARD

HIRSH HOWARD gives the impression of a person-name company, which usually means the business identity is built around a private practice, a small firm, or some locally rooted operation. By our assessment, that makes it hard to say much more without inventing details that are not there. The strength of this kind of name is familiarity and directness; the weakness is that it tells outsiders almost nothing about the actual service or product line. In use, that often means people only learn the shape of the business once they have real contact with it. It sits in the most ordinary corner of company naming, where the name itself is more label than explanation.