HARRY WARD HUNT

HARRY WARD HUNT has the same severe, personal-name look that many old-style firms and holding names use, and that makes it feel official before it feels descriptive. By our assessment, that is its main strength and its main weakness at once: it sounds tidy and serious, but it tells you almost nothing about the actual work behind it. In practice, this kind of company name is easy to place on paper and hard to imagine in action, which is fine for administration and poor for instant recognition. Against more descriptive business names, it offers less help to anyone trying to guess the field from the label alone. The name stands on formality, not on explanation.