HARDIST LIMITED

HARDIST LIMITED has the plain, spare feel of a company name that is meant to sit on documents rather than shout on a storefront. By our assessment, it gives almost nothing away about the sector, which makes it flexible but also hard to read from the outside. That flexibility is useful for the people inside the paperwork, yet it leaves everyone else guessing what the business actually does. In practice, this kind of name usually belongs to a behind-the-scenes company, not one that depends on public recognition. Against more descriptive firms, HARDIST LIMITED is all administration and very little story.