GUYTON, KATHLEEN

GUYTON, KATHLEEN is another bare company-style entry, and that kind of thing lives or dies on what sits behind the name. By our assessment, the problem is not that it is bad, but that it says almost nothing at all: no product line, no service, no public-facing identity to grasp. That keeps it from being misleading, yet it also keeps it from being useful in any richer way. In practice it reads like a directory line, the sort of record people notice only because they are trying to sort names. There is no real alternative to compare it with inside the text itself, so the main comparison is with any ordinary company profile, which would normally give at least a field of work. GUYTON, KATHLEEN stays below that threshold and never gets beyond the label.