GREGORY H. NOBLE

GREGORY H. NOBLE is the sort of name that usually belongs to a professional service rather than a product company, so it promises presence more than explanation. By our assessment, that gives it a neat, composed tone, but not much else to go on: the category is suggestive, the actual offering is hidden. Its strength is the same one most owner-named firms have, which is that the business feels person-backed and accountable. Its weakness is that the name does not help with comparison, so it is hard to tell where it stands against any alternative. In practice, this kind of company tends to be judged by the work and the relationship, not by branding polish. GREGORY H. NOBLE remains a label whose real meaning comes only when the services are put beside it.