GORDON WILBURT

GORDON WILBURT has the feel of a bare directory entry, the sort of name that can belong to a sole practitioner, a small office, or an older-style listing with little public detail attached. By our assessment, the strength is economy: the name is easy to scan and easy to file, which is exactly what a lookup record should do. The weakness is obvious too, because nothing here tells you the field, the size of the practice, or how the work is organized. In practice, it gives a quick answer to the question of identity and not much else. Compared with fuller modern listings, it is stripped right back. That makes it tidy, but also very limited.