GORDON POWERS

GORDON POWERS has the feel of a straightforward personal-name company, probably one that wants to sound dependable more than flashy. By our assessment, that makes it useful as a placeholder for a serious local firm, but it also means the name carries almost no immediate information about products or services. In practice it is the sort of name that disappears into the background until someone already knows what the business does. It sits among ordinary professional names rather than consumer brands, and that narrowness is both its purpose and its limit.