GOOD FAITH INC

GOOD FAITH INC carries a very broad promise, and that is both its appeal and its problem. By our assessment, it sounds like a company that wants trust to be the first thing people think of, which works well if it is in legal, consulting, religious, nonprofit, or general services work. The downside is that the name is so generic it tells a customer almost nothing concrete about what is sold, how it is delivered, or why this firm is different from the next one. In practice, that means the real experience depends entirely on the actual service, not on the label on the door. GOOD FAITH INC feels more like a moral posture than a business description, and that leaves a lot unsaid.