GLB TRADING INC.

GLB TRADING INC. is the most legible of the lot in one narrow sense: it plainly points toward trading, which can mean import-export, commodity dealing, or general commercial brokerage. By our assessment, that makes it a functional business label rather than a brand with much character, and the strength is only that the purpose is easy to guess. The limit is just as plain: trading companies can do many different things, so the name tells you very little about what it actually moves or how it works. In practice, it is a utilitarian corporate name with no flourish, the kind that shows up on paperwork before it shows up in public memory. It works as a business heading, not as a story.