GARY L. WIGAND

GARY L. WIGAND gives the same lean signal as many small firms built around a person’s name: there is no clear public clue about product line, size, or specialty. By our assessment, that makes it a very thin card, but not a bad one; it simply does not tell outsiders much. The likely strength of this kind of company is directness, with decisions and contact staying close to one named person. The limit is obvious in daily use, because without a known brand or wider footprint the name does little to explain what customers actually get. It belongs more to the local, personal end of business than to the big standardized end.