GARY HUME

GARY HUME has the feel of a personal-name company, the kind that usually points to a solo practitioner or a boutique service rather than a large corporate outfit. By our assessment, that can mean careful, hands-on work and a clearer sense of who is responsible for the result. The trade-off is that these firms are often opaque from the outside, and the name alone does not tell you much about scope or specialization. In practice the experience is usually quiet and direct, with less marketing and more emphasis on the person behind the service. GARY HUME belongs to the small, named-practice end of the market, where the real question is the quality of the work, not the size of the brand.