GARY FOURNIER

GARY FOURNIER looks like a bare company listing, the sort of name that may sit in a directory without telling a buyer much else. By our assessment, that makes it a poor object for confidence and a decent example of how little a company name can say on its own. The upside, if there is one, is that the entry is plain and unshowy; the downside is that plainness here also means opacity. There is no concrete product, service, or specialty to weigh against alternatives, so the reader gets almost no sense of fit. In practice, that means no real texture beyond the label, and the label alone does not help much when choosing a firm.