GARRY ALEX

GARRY ALEX looks like a personal-name company, the kind that usually belongs to an independent practitioner or a small service office. By our assessment, the appeal of that setup is its directness: no corporate layer, no fancy branding, just a person’s name on the door. The trade-off is that the name itself says very little about what is actually offered, so it stays broad and hard to read. In practice, that makes it feel intimate but opaque, useful when the person is already known and not much help when the field is a mystery. It sits closer to a local office than to a consumer brand with a clear menu of services. GARRY ALEX is therefore strongest as identification, not as explanation.