GARRETT CHASE

GARRETT CHASE has the same company-by-person-name problem in a cleaner, plainer form: it sounds like a professional outfit, but it does not tell you which profession. By our assessment, that is acceptable if the business lives on reputation and referrals, yet it is frustrating if you want any public clue about services or scale. The name has a neat, compact feel, which is useful for memory, but it also keeps the company abstract to outsiders. In practice, you are left with a label that suggests an individual-led firm rather than a broad commercial brand. It sits closer to a private practice than to a consumer-facing company, and that narrowness is its main limit.