Felicia Alexander

Felicia Alexander has the shape of a personal-name business, the sort of company people meet through a founder’s or specialist’s own name. By our assessment, that can work well when the person is the product, because it suggests accountability and a direct line to the work. The trade-off is that the name itself tells you almost nothing about the field, so the reader has to already know what it does or go looking elsewhere. In practice that makes it feel intimate but underspecified, closer to a signature than a storefront. It sits in the same broad space as many small consultancies and solo practices, where the brand is the person and the burden is on the reputation behind it.