FRIZ UK LTD

FRIZ UK LTD has the feel of a small industrial or retail company, but the name gives away very little about what line it is actually in. By our assessment, that makes it hard to read beyond the corporate shell: there is no clear clue whether it is about manufacture, distribution or a brand holding structure. The upside of such names is efficiency; the downside is opacity, because outsiders get almost no sense of product, scale or audience. In practice, FRIZ UK LTD is the kind of name people encounter on paperwork rather than on a shelf. It sits in the broad middle ground of ordinary companies and does not try to be more descriptive than necessary.