FINKEL, MARINA

FINKEL, MARINA is the kind of company name that stays formal until someone explains what sits behind it. By our assessment, the name itself is neat but noncommittal, which makes it poor at signalling whether the business is a solo professional setup, a private firm, or a small service outfit. That restraint can be useful on letterhead, because it does not overpromise. In ordinary use, though, it leaves the reader without a handle on what the company actually does. It sits below any better-known business that has a clear category, a visible service, or even a reputation strong enough to fill in the blanks.