FAI W. WONG

FAI W. WONG feels like the sort of name used for a personal business, a consultancy, or a family-run operation where the person behind it matters more than a brand image. By our assessment, that gives it a clean, direct quality, but it also means the name carries almost no clue about the actual work. In practice, names like this are spare and serious, which can be useful in formal settings and invisible everywhere else. It sits among the many company names that rely on the owner’s identity rather than a descriptive label.