Enviratrends Inc.

Enviratrends Inc. sounds like a business built around environmental products, services, or consulting, but the name is doing most of the work and the public picture stays hazy. By our assessment, that makes it a company you can place only in broad strokes: something in the green-business zone, not a clearly defined brand with a well-known line of goods. The upside of that kind of name is that it signals a field quickly; the downside is that it tells you almost nothing about scale, quality, or what a client actually receives. In practice, a company like this may be a contractor, a reseller, or a small specialty outfit, and those are very different things to deal with. It sits in the wide space between environmental services firms and ordinary commercial suppliers, with no solid reason to rank it higher than that. For anyone looking for a specific public reputation, the card remains too spare to carry much confidence.