Edgar A. Kleydman

Edgar A. Kleydman sounds like the sort of company name that could belong to a professional office, a holding setup, or a closely held business. By our assessment, its strength is the same one many personal-name firms have: it feels direct and serious, with no attempt to dress itself up. The downside is that it gives away almost nothing about what the business actually does, so the name alone is poor at guiding a new client. In practice, that means the real work would be in the relationship, not the label. Edgar A. Kleydman sits in the private, formal end of the company-name spectrum, and that is all the name really promises.