ERIC LEMPE

ERIC LEMPE is another name that could belong to a small firm, a private holding, or a one-person business, but nothing in the name itself tells a reader which of those it is. By our assessment, the public signal is too thin for a confident description of products, audience, or standing. That leaves the main strength of this sort of item as simplicity and the main weakness as near-total opacity: there is very little to compare, and even less to verify. It sits far below any recognizable consumer brand in legibility, which means the right reaction is caution rather than a polished theory.