ENTERWELL LTD

ENTERWELL LTD feels like a generic business name that could sit in healthcare, support services or some other people-facing field, but it does not pin itself down. By our assessment, that makes it workable as a corporate label and weak as a signpost: the name is smooth, but it tells you very little about what the company actually does. The good side of that kind of name is flexibility, especially for a firm that may want room to move between services. The drawback is the obvious one, because you have to look elsewhere to learn the offer, and there is no strong hint of specialism here. It lands in the middle of the pack for anonymous company names, neat enough but thin on character.