EDGAR A. THOMAS

EDGAR A. THOMAS has the blunt, personal style of a company that wants the legal or professional name to do the talking. By our assessment, that can be a virtue when the work is specialized and reputation matters more than branding. It also leaves a clear limit in place: the title itself does not tell a newcomer what field it belongs to, so the first impression is formal but thin. In use, this sort of name usually belongs to a practice or closely held firm where the individual identity is part of the business. EDGAR A. THOMAS feels private, sober, and hard to read from the outside.