Digitex Limited

Digitex Limited sounds like a technology or software company, and that gives it a cleaner shape than the more salesy names in this batch. By our assessment, the upside is the neat, technical feel: it could suit digital services, telecom, or a product built around data and systems. The downside is that it is also a very broad sort of name, so it does not tell you which part of tech it actually lives in. In use, names like this usually work best when the company has real products behind them, because the label itself stays fairly neutral. Against louder finance-style branding, Digitex Limited is calmer and more conventional, but it is not especially revealing. It is the kind of name that can sit comfortably on a real business, while still needing the business itself to do the talking.