Dell Technologies Inc.

Dell Technologies Inc. sits in the part of computing where laptops, desktops, monitors, servers and storage all meet the people who actually have to run them. By our assessment, it is strongest when a buyer wants one vendor for both office machines and the back-end gear that keeps a business moving, rather than a single flashy product. The trade-off is obvious: the more complete the catalogue, the less distinctive any one box feels, and the customer has to sort through many lines and model names. In practice that means corporate purchasing, long product pages, and a lot of attention to configurations, support contracts and upgrade paths. It competes with Lenovo, HP and the rest of the big enterprise hardware crowd, where reliability and service matter more than style. Dell Technologies Inc. is a solid name in mainstream business IT, not a brand for people who want the lightest or most playful gear.