David Karandos

David Karandos has the feel of an individual professional name turned into a company label, which usually means a narrow practice rather than a broad consumer business. By our assessment, that is fine for work that depends on a person’s name, but it leaves the public with little concrete to hold onto. The best part of this kind of company is its simplicity: one name, one point of contact, one clear face. The trade-off is that it can be hard to tell at a glance what the actual service is, so comparison with larger firms is awkward. In use, it reads like a bare directory entry, and that is about as much as the name gives away.