DUNCAN-WILLIAMS INC.

DUNCAN-WILLIAMS INC. has the look of a more formal corporate name, the sort used by a private firm that wants to sound established and specific. By our assessment, its main strength is that it is cleanly corporate and easy to file in your head; its main weakness is that, by itself, it tells almost nothing about the actual business. In practice, a name like this is useful on invoices, contracts, and directory listings, where the legal form matters more than personality. It sits a little more polished than a bare personal-name shop, but it still gives outsiders no real clue about the products or services behind it. That places it in the ordinary middle of company names: functional, restrained, and not especially revealing.