DONALD S. MARTIN

DONALD S. MARTIN sounds like a small professional or family-run enterprise, the kind of company that is built around a person’s name and a narrow line of work. By our assessment, that makes it easy to imagine a direct, personal relationship with clients, but hard to infer any real breadth or public standing. The downside is the same thing that gives it character: the name tells you almost nothing about the actual service or product. In practice it feels bare and functional, not polished or expansive, which can suit a specialist setup and leave others cold. DONALD S. MARTIN sits well below the kind of company that markets itself with a strong public brand.