DONALD J. TINTLE

DONALD J. TINTLE has the feel of a firm name built for a personal service business, not for a consumer brand with a polished public face. By our assessment, that makes it believable as a legal, consulting, or other small-office company, but the name itself gives away no field and no real specialism. Its strength is the same one many such names have: it sounds direct and anchored to a person. Its weakness is equally plain: there is nothing in the name that helps a client know what to expect. In practice, this is a name you would meet in a directory or invoice before you ever met it as a brand, and that tells you a lot about the kind of business it is.