DON ERIC HARTER

DON ERIC HARTER gives away almost nothing about what the company actually does, and that is both its weakness and its basic character. By our assessment, it reads like a named personal business, the sort of entry that only makes sense when the surrounding context is already known. As a result, there is no concrete product line to weigh up, only a blank space where one would expect a service or trade. In practice that means the name is easy to store and hard to use as a guide. Against ordinary companies with a visible niche, it sits at the far vague end of the scale. The sensible view is neutral: it may belong to a real working firm, but the name alone does not explain enough to make a stronger judgment.