DOBROLET

DOBROLET is one of those names that sounds like it ought to belong to a transport or travel business, but the public picture here stays very thin. By our assessment, the main strength is the plain, memorable branding; the main weakness is the lack of enough substance to say what line of work it really occupies. In use, that kind of name gives a neat impression without telling you much else, which is fine for a label and weak for a judgment. Compared with better-known companies, it sits far closer to guesswork than to a clearly defined reputation. The result is a cautious three, because there is not enough verified matter to reach for more.