DIANE J. TORIGIAN

DIANE J. TORIGIAN looks like a personal-name company, which usually means a small service, a specialist practice, or some other business built around direct reputation. By our assessment, that is where it makes sense: in settings where the person behind the name matters more than a logo or a large corporate machine. Its strength is immediacy, because a name-led outfit can feel more direct and more clearly owned than a bigger, layered company. The limit is obvious too, since this kind of business usually does not promise breadth, deep infrastructure, or the easy familiarity of a chain. In practice, DIANE J. TORIGIAN suggests a hands-on, somewhat private way of working, with less spectacle and more dependence on trust. It sits nearer to independent professional services than to mass-market brands, and that difference is the whole point. People looking for a specific named contact may find it useful; people wanting scale and a long menu of options should look elsewhere.