DEMASSI, MICHAEL A.

DEMASSI, MICHAEL A. comes across as a directory-style business name, the sort of entry that exists for identification first and public storytelling never quite at all. By our assessment, that means the fair response is measured and modest: there is no product set, no service explanation, and no broad reputation to build on. Its real strength is that it does not pretend to be more legible than it is. Its real weakness is the obvious one, because a reader cannot infer much about scale, speciality, or day-to-day work. Compared with ordinary branded companies, it sits in the background and stays there, which is exactly where this kind of name usually belongs.