DAVIS JEROME

DAVIS JEROME has the feel of a person-name company entry, which is common for solo practices, consultancies, and other small businesses that trade on personal accountability. By our assessment, that gives it a tidy, no-nonsense quality: the name is easy to remember and works well when the owner is the main face of the work. The trade-off is that it tells you almost nothing about what kind of work sits underneath. In use, it is the sort of name that needs a descriptor beside it before it becomes useful as more than a label. Against more descriptive company names, this sits on the spare end of the scale.