DAVID M. SOHN

DAVID M. SOHN is the kind of company name that could sit behind a one-person professional service, and that is both its strength and its problem. By our assessment, it sounds neat, formal, and easy to remember once you have heard it, but it offers no clue about the actual business. That makes it practical for a personal practice and weak as a public signal. In use, this sort of name usually asks the reader to already know who or what is being offered, because the label itself does not do the guiding. DAVID M. SOHN therefore reads as an identity first and a description never.