DAVID LEWANDOWSKI

DAVID LEWANDOWSKI is the kind of company name that makes sense for a person-led practice, especially where the individual name is meant to carry trust. By our assessment, it is strongest as a straightforward professional label: easy to read, easy to file, and serious enough for advisory or specialist work. What it does not do is tell the customer anything concrete about the field or the offering, so it depends on surrounding material to become meaningful. In practice that means it is tidy and restrained, but also fairly plain. It belongs more to offices and services than to consumer brands, and its ceiling is simply the amount of reputation the name can gather around it.