DAVID LAIFER

DAVID LAIFER sits in the same awkward place as many names that surface as companies but tell you almost nothing else. By our assessment, that makes it hard to score higher: there is no public product line, no clear service model, and no durable reputation to lean on. The advantage of such an entry is only that it does not pretend to be more than it is. The downside is the obvious one, that an empty profile gives a reader no practical reason to prefer it over any other obscure listing. It remains a bare company name, which is enough for a directory and not much more.