DAVID L. BOCCHINO

DAVID L. BOCCHINO is a personal-style company name that puts the individual ahead of any product story, and by our assessment that makes it clear in one narrow way and obscure in another. It is strongest when a business wants to sound accountable, named, and human rather than branded by committee. The price is that the name gives no clue about sector or offer, so it does little for quick recognition. In everyday use it feels formal and reserved, the sort of label that depends on what the company does around it. Compared with clearer trade names, it sits closer to a signature than a description. That keeps it neat, but it also means the real meaning has to come from the work itself.