DAVID GARCIA

DAVID GARCIA looks like the sort of company name that could sit on anything from a consultancy to a small studio, and that is exactly the problem here. By our assessment, it is too unspecific to carry much public meaning on its own. The strength is only that it sounds human and direct, which makes it easy to remember. The limit is that there is no checked information about products, sector, or scale, so the name cannot tell a reader what kind of business stands behind it. In practice it works as a label, not as a description, and that leaves it hanging in the most generic part of the company field.