DAVID F. POLUS

DAVID F. POLUS suggests a small professional outfit or a sole proprietor’s company, the sort people encounter when the owner’s name doubles as the business name. By our assessment, that setup is honest and simple, and it can work well when personal trust matters more than branding. The obvious limit is that almost nothing else is visible from the outside: no clear specialism, no obvious scale, no public identity beyond the person. In practice it feels closer to a private practice than to a corporate enterprise, with all the modesty that comes with that. It is not meant to look bigger than it is, and the plainness is the point.